Business

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Crisis of Proliferation

In 1976 the French thinker, Jacques Attali, identified a looming problem for music and musicians; that he called the "crisis of proliferation". It was prescient but the music industry is only recently begun to properly acknowledge the problem. Arguably the same is true in other fields including photography.

stock photography, business, picture library, photo library, market, marketing, sales
Offering small change

Corbis takes stock

According to a report by Bloomberg News Corbis Corp (owned by Microsoft founder Bill Gates) is proposing to restructure the company and adopt a new business strategy. Apparently this is due to an accelerated decline in photo-licencing business, the downturn in which started in mid-2014.

stock photography, photo library, business, picture library
Playing games, Monopoly

Why game the library system?

I have been reading comments on various stock photography forums and I am troubled, and relieved. Troubled that so many people who are trying to licence their images through libraries, especially crowd sourced, seem most focused on gaming their libraries' ranking systems. On the other hand I am relieved.

stock photography, picture library, photo library
Sales are not the right choice for all businesses

To discount or not to discount

Winning new customers is always a challenge, but discounting and sales need to be used with care or they may backfire.

business planning, discounts, promotion, marketing, sales
Perhaps not all the extended family, but then there are friends as well ...

Involve family and friends in business planning

Starting and running a business rarely fits into a neat nine to five routine, so it will not affect just you but your family and friends as well. As you embark on an exciting new venture, make sure you have their support. They can make or break your dreams.

business planning, startup, new venture
More accurate targeting

Are picture libraries an effective use of time?

Do we photographers really use our time effectively, is our effort well targeted? As a result of falling sales and fees I have taken a long hard look at my business practice. It has not been pretty.

business planning, marketing sales, stock photography, picture library
Cash in the Hand

Understanding wages and profit

Many small business owners do not really understand the difference between wages and profits. Even a sole trader needs both. The televisions shows that claim to show how to make money from restoring houses, cars and furniture also fail to make the distinction.

business, finance, business planning

Taking stock

The market for stock photograph seems to have been in decline for many years. Most photographers with whom I correspond feel that the collapse of sales and prices has accelerated in the last five years or so.

marketing, business planning, strategy

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